William Maher reports on the partnership between DiUS, Vix Technology and the Melbourne Storm that is re-imagining the stadium sports experience for Storm fans.

“Australian AWS partner DiUS is involved in a data analysis project with the NRL’s Melbourne Storm that is touted by the club as a first in Australian sport.

The Sydney and Melbourne firm is implementing an AWS-hosted analytics project, which will be used to analyse patterns in spending by Melbourne Storm fans at Melbourne’s AAMI Park stadium.

The project will use data provided by the introduction of a smartcard from Vix Technology for Melbourne Storm members this year. The NRL club’s members can opt to receive the smartcards that they can then use for access to Melbourne’s AAMI Park stadium, as well as to pay for drinks, food and merchandise at the game.”

This excerpt is taken from www.crn.com.au. 

Read the full CRN article: AWS partner brings cloud analytics to Melbourne Storm.  

On the 22nd of April at the AWS Summit Sydney 2015, DiUS Cloud Lead and Principal Consultant, Cam Smith presented alongside Vix Technology CEO Steve Gallagher and the Melbourne Storm’s Raefe Winstanley on the partnership. You can view the presentation slides from the event on slideshare: Drinking from the fire hose.