You may have heard the somewhat alarming term ‘post-truth era’ in the headlines recently, and along with it the uprising of fake news. So, where did the truth go and what made it disappear? Is social media to blame? And what does this mean for us as Experience Designers?
This change in consumer behaviour provides a new opportunity for many businesses to re-imagine the customer experience (CX). So, how can businesses better prepare for the post-COVID and modern-day customer? We spoke with DiUS experts—Kirsty Miller, Sadia Mir, Tom Wall and DiUS Director and Co-Founder, Joe Losinno—on the future of CX in 2020, and beyond.
The concept of customer experience is not new. However, we’ve seen a renewed focus with many businesses forced to change the way they deliver products/services and meet the expectations of their customers. Organisations who have spent time evolving their customer experience in the past have been able to adapt quicker than those who have relied on traditional delivery channels.
Recently, I was given the opportunity to work on a really impactful mental health project for the BlackDog Institute to redesign a treatment program for people with suicidal thoughts. Navigating both the constraints placed by the current (remote working) environment and dealing with a delicate subject matter like suicide prevention provided some important lessons. Here are my top 5 learnings which I hope will help others running research work for similar contexts.