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10x your growth with customer journey optimisation
10 Aug 2022 @ 8:00 am - 10:00 am
Empower your non-technical teams to iterate on the customer journey, while freeing up developers to focus on higher value activities.
About this event
Join us to hear from Audrey Melnik—CEO and Co-Founder of Unlocking Growth—on how to grow and scale your product. You’ll learn about customer journey optimisation—a product-led growth approach that empowers non-technical teams to experiment and iterate on the customer journey, while freeing up developers to focus on higher-value activities. You’ll also hear from a panel of experts on the lessons they’ve learned throughout their own product journeys.
About customer journey optimisation
In mapping out the customer journey, it becomes clear where customer hesitations are and where customers are falling off. By implementing the correct tools and techniques, it is possible to keep customers engaged and increase conversion rates. Using end-to-end customer journey mapping allows insights into where customers are looking for product improvements, complementary products and services, and the possible need for interactions—bringing clear growth to your business.
Breakfast event details
- When: Wednesday 10 August at 8:00am – 10:00am
- Where: DiUS HQ, Level 3, 31 Queen Street, Melbourne
If you’re based interstate or unable to attend in person, there will also be the opportunity to attend virtually. Just let us know when you register and the virtual details will be provided closer to the time.
- Welcome and introduction by Joe Losinno, CEO and Co-Founder of DiUS
- 10x your growth with customer journey optimisation by Audrey Melnik, CEO and Co-Founder of Unlocking Growth
- Panel discussion featuring a panel of experts who’ll share their own product journeys
Audrey Melnik, Co-Founder, Unlocking Growth
Audrey Melnik is a 2x startup founder and co-founder of Unlocking Growth, a growth consultancy helping startups scale through Product-Led Growth. Based in Melbourne, her experience spans startup hubs including San Francisco, New York and Tel Aviv. She is the creator of the Customer Journey Optimisation methodology, empowering non-technical team members to experiment and iterate on the Customer Journey without developer involvement.
Joe Losinno, Co-Founder, DiUS
Joe Losinno is an entrepreneur with a passion for innovation and its application in a rapidly changing world. Over 30 years of experience in the technology industry created a belief that technology solutions can be built to accomodate changing realities, and it was this that led him to co-found DiUS in 2004. DiUS engages with its clients on a strategic level helping to define, shape and implement their projects or ideas; offering solutions and alternatives derived from existing and emerging technology. Emerging out of DiUs are startups such as Powersensor, Pactflow and Datarock.