Photo of Mauricio Perez

Bringing more than 20 years of design strategy that aims to reach beyond 'usability's to research customer behaviour and embrace models of engagement and persuasive design through innovation and inspiration. In addition to these personal skills, I have managed and mentored small teams of designers and developers to help them develop their career potential. I am a firm believer in agile, self-creation of teams and a collaborative approach are important in bringing out the true strengths in individual achievement . This has proved paramount for promoting continual improvement and a culture of innovation, excellence and accountability in social structures as well as delivering optimal results in product development which need to pivot to acheive success criteria. I admit to an unhealthy love of good coffee, dark chocolate and organising friendly football (soccer) matches regularly.