Retail & e-commerce
Fast, personalised commerce that holds up at peak
Built for high-velocity retail change
Retail and e-commerce teams are expected to lift conversion, keep experiences fast, and roll out change continuously. All while juggling legacy platforms, messy catalogue data, promotions and pricing rules, fulfilment constraints, and customers who bounce the moment friction shows up.
We help retailers deal with that in practice by fixing the foundations first. We’ve done it with large retailers and high-growth e-commerce brands, including multi-site, multi-market platforms where catalogue quality, fulfilment complexity and peak performance are non-negotiable. We focus on trusted product and customer data, platforms that handle real load, and delivery guardrails that make frequent releases safer. Then we apply analytics, machine learning, and where it fits, generative or agentic patterns, only when it measurably improves discovery, personalisation or operational efficiency.
This is the kind of work we mean: standing up product data platforms to create a trusted source of product truth, improving forecasting to support expansion, and building membership and rewards experiences shaped by personalisation and a clear technology roadmap. We also tackle the practical problems underneath, improving product matching and discovery when supplier data is inconsistent, automating catalogue operations to reduce manual effort, and validating conversational discovery against real catalogues before committing to a full build.
The result: faster, more reliable change, better-performing customer journeys, and data you can use to improve conversion, margin and cost-to-serve without creating a brittle stack.
Case studies
Our expertise
Unify catalogue, PIM, inventory, orders, returns and loyalty data into governed foundations teams can actually use. Consistent attributes, clean identifiers and clear lineage make reporting defensible, reduce catalogue chaos, and make merchandising and personalisation decisions safer.
Improve search, navigation and recommendations so customers find the right product fast, even as range grows and suppliers change. We tackle inconsistent product data, variant complexity and taxonomy drift, then apply the right models to lift relevance without slowing page performance.
Design and deliver shopping journeys across mobile, desktop and assisted channels that remove friction at the moments that matter. Product detail, size and fit, delivery and collection options, checkout, returns and account, all designed to be buildable and measurable.
Promotions are where commerce stacks get fragile. We design patterns and guardrails so pricing, bundles and offers are safer to change, testable, and less stressful, even when rules span ecommerce, POS, loyalty and fulfilment systems.
Engineer platforms that stay fast and reliable during peak trading and campaign spikes. Secure payments, stable integrations across PIM, OMS and fulfilment partners, and architectures that scale without surprise outages or runaway cost.
Modernise monoliths and brittle integrations in thin slices so you can keep trading while you improve. Clear boundaries, safer releases and fewer “don’t touch it” parts of the stack, with a path to retire legacy without disrupting customers.
Apply AI where it removes effort or lifts outcomes, like catalogue enrichment, forecasting, fraud signals, service deflection, or smarter merchandising decisions. Built with evaluation, observability and cost control so improvements stick and performance doesn’t drift.
Use AI to accelerate discovery, prototyping, testing and engineering work, with human review and quality gates. Validate changes quickly with real customer and trading data so teams can test, learn and release with confidence.
How we work with you
We sit on your side of the table: shaping the right product strategy, running customer research and service design across channels, designing and delivering the journeys that drive revenue, and modernising the commerce platform behind them. We bring data and AI in where it measurably lifts performance. Always collaborative, measurable, and focused on value you can see quickly.
Everything is engineered to keep the experience fast and consistent across channels while your teams keep delivering change at pace.
Shape the focus
Build with discipline
Evolve and scale
Lift capability
Our people
Sergei Matheson
Principal Consultant, Software Engineering
Shahin Namin
Head of AI Technology
Warner Godfrey
Principal Consultant, Software Engineering
Erik Danielson
Principal Consultant, Software Engineering
Dan Livolsi
Principal Consultant, Product & Delivery
Tom Wall
Principal Consultant, Experience Design
Jaz Zreika
Lead Consultant, Product & Delivery
Josh Agudo
Lead Consultant, Data & Software Engineering
Trevor Plant
Lead Consultant, Software Engineering
Ray Dellar
Lead Consultant, Product & Delivery
Grace Wu
Lead Consultant, Software Engineering
Ready to lift conversion without breaking the platform?
Whether you’re improving core journeys, scaling discovery and personalisation, or modernising the foundations behind it all, we’ll help you make change safer and performance more predictable.