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Using service design to bridge the physical/digital gap
19 Nov 2021 @ 12:30 pm - 1:30 pm
Great customer experiences are no longer a nice-to-have; they’re an essential for organisations wanting to build brand loyalty and earn repeat business. The choice and convenience of today’s digital world means that customers will simply go elsewhere if you don’t deliver a good enough experience. This is especially true of physical experiences, which often lag behind in terms of quality, impact and value.
Join us on Friday 19 November at 12.30pm for a panel discussion on how service design can help bridge the gap between physical and digital experiences. We’ll outline common challenges and how to overcome them by referencing our recent work with Australian Red Cross Lifeblood, who engaged DiUS to deliver a contactless self-service experience during the coronavirus pandemic.
Other topics will include:
- The importance of involving and observing customers
- How to innovate with tech in physical environments
- What to consider and where to start with service design
Speakers:
